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After being founded back in 1998 following the merger of three Irish bookmakers, Paddy Power have expanded to the status of being the third largest bookmaker in Great Britain. A lot of the growth of Paddy Power has been through positive moves and expansion after launching their website at the turn of the Millennium. They also have a strong High Street presence which has helped them build a big reputation for themselves. The bookmaker puts a lot of attention on customer satisfaction and they have the presence of an unconventional yet innovative bookmaker.

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The Paddy Power sportsbook is jam packed with options and value. Everything is driven from a left hand menu, and a dedicated quick picks section allows customers to get to the hot current action, and backs up what can be found on main central screen. The key to all of this is that customers get quick access to betting markets, and is a strength of the sportsbook. Paddy Power are well known for their unique markets as well and this adds great depth to their book and provides some exciting betting. Navigation is straightforward and easy and all odds are presented clearly. There is a very quick route to finding your bets and getting it struck in the very well designed betting slip. Variety and efficiency are the driving factors behind the Paddy Power sportsbook and all aspects of racing are covered very well, like all sports, with stats and results. Live in play betting accentuates the sportsbook with big depth in new live markets being opened.

Bonuses and Promotions
If you are looking for sports betting bonuses then Paddy Power has them in abundance. They regularly roll out Money Back Specials and it is something which they have become famous for. Just check out their promotion page regularly to see the high turnover of Money Back Specials. There is a lot of coverage and reward from doing your betting with these bonuses in place, where you can get your lost stake refunded on everything from horse racing to cricket, football and more. Their welcome bonus is tremendously high as it offers up to £20 in free bets, one of the highest available of all bookmakers.

Website Design, Features and Operation
The website at Paddy Power is pretty busy, but it does create a lively environment to bet on. There are a lot of promotional blocks to attract you into different areas, but even still it is not something which takes away from what Paddy Power is all about. The design is actually pretty clear and it is easy to navigate around the site without getting lost. There are other gaming sections like casino and virtual sports and you can also get access to live sports streams as well, including horse racing. The overall site does handle very well with its operation.

Customer Service
Help is available 24/7 at Paddy Power and waiting times to get a support telephone call answered can be found as well. There is an extensive help centre available on the site, which makes for a great starting point to find any answers that you may have. Telephone support comes through freephone lines or contact can be made through live chat.

Customers at Paddy Power can use Debit Cards, Credit Cards, Cash, Paypal, Skrill, UKash, Neteller, PaySafeCard, Pay by Mobile, Bank Transfer and cheque to make deposits and withdrawals. Check the help section for any associated fees and processing times.