The history of bet365 started back in 2000 by Denise Coates in Stoke-on-Trent in England. After borrowing a lot of money and selling off a chain of High Street shops, bet365 were able to grow their innovative online betting platform to become one of the industry leaders. With over 10 million customers across the world, the Group stayed based in the UK despite facing heavy taxation. It has still been a positive move as they are one of the biggest online betting brands in the world, taking in customers from over 20 countries.
Naturally the most popular sports in the world are covered very well and not only that, there is a section for a lot of the smaller, more niche markets around as well. This provides tremendous depth to the bet365 sportsbook and everything is simply driven from the left hand menu. The main markets are raised in the centre screen and from there the obvious market depths are visible. So too is some of the market leading prices in sports options. The sports betting coupons that you see are all customisable so you can see only the markets that you want. The bet365 bet slip is something which comfortably handles your bet management, from building multiple selections to seeing returns and striking the bet. The sportsbook is high quality and extensive, including a big horse racing section, and takes in sports from around the world and has great variety and operation.
Free Bets & Promotions
bet365 take something of a different tilt to most online betting sites with their promotions. They prefer to stick with long running promotions, encompassing top sports like soccer, rugby, North American sports and horse racing in particular, to offer on-going value. Occasional unique event promotions crop up. The bet365 welcome bonus of up to £100 in a matched initial deposit promotion, is one of the highest available to UK customers.
Website Design, Features and Operation
Overall, the design of the website is nothing flashy, simply delivering a clear betting platform for customers. There are no great promotional distractions to get lost in, it is just an efficient site. So too the operation, which is fast, responsive and again, high quality. Navigation around the website is easy to handle with everything being driven from the menu so getting from finding a selection to striking the bet is quick and easy. There is an excellent live streaming service which provides top quality streams, along with a high quality live in-play running service. Other features such as results and statistics are a big asset to customers as well.
Customer Service
The bet365 customer service is available 24/7 for customers. There are several ways to get a hold of them as well, including email contact. You can request a call back as well, or call directly through Freephone lines. On top of that, if you just want to browse for an answer to a question yourself, you can look through their How To section which covers topics on everything from your account to how to place a bet.